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Retail

Sentiment analysis

Sentiment analysis is the process of analyzing digital text to determine if the emotional tone
of the message is positive, negative, or neutral.

Problem Statement:

Capture customer feedback across various social media platforms and derive meaningful conclusions. which could be sent to relevant functions within the organisation

Improve brand strength and engage with customers in a meaninngul way

Solution:

Web crawlers to capture unstructured data across various social media platforms

A text mining model for parsing conversations into positive, neutral and negative buckets

Solution Approach

Capture customer conversation on social media platforms

- Develop sentiment analysis for business insights

Impact

  • Sentiment analysis can help to track consumer behaviour in real time across channels, monitor online brand health and also uncover the levers that can have a significant business impact.
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