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Airports & Shopping Mall

We help our clients in shopping malls and airport stores by driving sales,
improving customer experience, and optimizing operations.

Airports & Shopping Mall

We help our clients in shopping malls and airport stores by driving sales, improving customer experience, and optimizing operations.
By leveraging data from various sources, businesses in these environments can gain insights into customer behavior, preferences, and operational bottlenecks.

- Some of our work revolves around following for Airports & shopping malls

Customer Behavior Analysis

Understanding foot traffic patterns, dwell times, and customer preferences.

Analyzing purchasing habits to predict trends and personalize experiences.

Personalized Marketing

Delivering personalized offers via mobile apps or loyalty programs.

Targeting customers with location-based ads and notifications.

Revenue Maximization

Analyzing sales data to identify high-margin products and optimize inventory.

Allocating store space to brands or products with the highest ROI.

- Use Cases and Examples

01
Footfall Traffic Analysis

Use Case: Heatmaps track customer movement and identify high-traffic zones.

Example: A shopping mall uses heatmaps to place kiosks and promotional stands in areas with the most foot traffic.

Benefit: Increases visibility for key products and promotions, driving sales.

02
Dynamic Promotions Based on Travel Data

Use Case: Airport stores analyze flight schedules to offer targeted promotions.

Example: Duty-free stores offer discounts on perfumes or electronics for passengers on international flights.

Benefit: Encourages travelers to make last-minute purchases.

03
Real-Time Inventory Management

Use Case: Predictive analytics ensures products are restocked before they run out.

Example: A cosmetics store in an airport uses IoT-enabled shelves to notify staff when stock is low.

Benefit: Prevents stockouts, ensuring consistent sales opportunities.

04
Personalized Offers and Loyalty Programs

Use Case: Analyzing customer purchase history to provide tailored discounts.

Example: A shopping mall app sends push notifications with offers for favorite brands when a customer enters the mall.

Benefit: Increases customer engagement and repeat visits.

05
Optimized Store Placement

Use Case: Determining optimal store locations using foot traffic data.

Example: A high-end brand chooses a location near boarding gates in an airport to attract premium customers.

Benefit: Maximizes visibility and sales.

06
Queue and Wait Time Reduction

Use Case: Monitoring checkout lines to deploy staff dynamically.

Example: An airport duty-free store uses cameras and AI to track queue lengths and deploy more staff during peak hours.

Benefit: Reduces wait times, enhancing the customer experience.

07
Sentiment Analysis for Customer Feedback

Use Case: Analyzing online reviews and social media to improve services.

Example: A shopping mall adjusts its event calendar based on social media sentiment about past events.

Benefit: Increases customer satisfaction and footfall.

08
Seasonal and Event-Based Forecasting

Use Case: Using past data to predict sales during holidays or special events.

Example: A mall prepares additional inventory and promotions for Black Friday or Christmas shopping.

Benefit: Ensures sufficient stock and maximizes sales opportunities.

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