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CPG

Sales forecasting

Sales forecasting is the process of estimating a business's future sales or revenue.
It involves analyzing historical sales data and other factors to identify patterns and trends

Problem Statement:

Identify a scientific methodology to accurately predict future sales volumes

Improve target setting by identifying current market conditions and their impact on customer sales

Solution:

Develop a robust sales forecasting model through aggregation and statistical analysis of data

Develop a structured what-if analysis mechanism to create multiple scenarios

Solution Approach

- Identify the key events, causal factors that impact sales

- Develop model-driven scenario analysis to analyse their impact on future sales

Impact

  • Predicted sales volumes based on critical demand drivers
  • Improved decision making through structured scenario analysis
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