ACS-Consultyics

- Calculate ROI of advertisement spend across various channels like television, print and web

- Understand consumer behaviour with regard to exposure to advertising

- Develop an analytic model showing impact of various marketing campaigns on sales

- Evaluate media effectiveness, ROI and simulate what-if scenarios

1. Identify channels, campaigns, causal factors that impact sales

Historical data

Market spend data

Macroeconomic factors

Assumptions and business constraints

Output

2. Develop model-driven scenario analysis to analyse their impact on sales

Prioritised advertisement and promotion spend in favour of channels that provide better ROI
Reduced the overall spend on advertising and promotion

Marketing mix modelling